What the highest converting websites do
1. They Increase Conversions In The Awareness Stage
People can’t buy from you if they don’t know you exist. They won’t buy from you if they don’t trust you. You need to get your name out there and establish your business as an industry leader.
2. They Make Their Unique Value Propositions Clear
High converting websites tell visitors right off the bat what their company is about and what makes their products and services unique.
3. They Focused On Goals, Not Design
A pretty site with the latest features can be good for appearances, but if it doesn’t help your visitors research or purchase, then it’s serving your company and not your customer.
4. They Test Their Headlines
Your headline is the first thing people will see - before they even get to your website. Your headlines will make the difference between your content fading into obscurity and people reading your content in droves. But with so many headline writing formulas to use, how will you know which actually attracts the most eyeballs? That’s where A/B testing comes in.
5. They place the best content "Above The Fold"
"Above the fold" has its origins in the print sector. Here, this term describes the part of the newspaper that can be seen above the fold and so provides the reader with the correspondingly placed articles at first glance and without further turning the pages. The term also applies to search engines and therefore also to the context search engine optimization. This includes that part of the result lists that the searching user can see without scrolling. You have 8 seconds (probably less) to engage and hold your audience. Every second and every line counts. Your content above the fold needs to engage your visitors and motivate them to stay on the site. A great page with bad content "Above the Fold" is like a brilliant book with a bad cover.
6. They Don't Overload Websites
If you have more than one main clear call-to-action on each page, you’re trying to do too much. Break complex pages into multiple pages that are simpler and easier to navigate.
7. They Offer Mobile Friendly Websites
Mobile-Friendly is Customer Friendly. Mobile-friendly is a must-have, not a nice to have. A website that is not mobile-friendly could inadvertently drive customers to your competitors. If your blog posts, landing pages, images, etc. are not optimized for mobile your mobile search rankings will suffer. Just because you can see your website on your smart phone, it does not mean it is mobile-friendly. A mobile-friendly website has a responsive design that automatically adapts to different screen sizes and orientations.
8. They Offer Fast Loading Websites
If your website loads fast, you’ve instantly made a strong first impression. It’s a quick-win for user experience! If it loads fast, your new visitor is immediately happy.
9. They Measuring Not Guessing
You can’t manage what you don’t measure. The two most frequent problems in that regard are that you either aren’t tracking your website activity at all or you’re simply not reviewing your results.
10. They Blogging
This is excellent internet marketing. Write about anything related to your product or industry. Don’t be afraid to include even loosely related topics.
11. They Works On Social Networking And Publishing
Consumers today rely on their social networks to find advice, referrals, and reviews. They expect a business to be available for questions on Facebook and Twitter and look for tutorials and how-tos on Pinterest and YouTube. They want a behind-the-scenes glimpse of your business on Instagram. Social proof builds trust and helps increase conversions.
12. They Works On UX User Experience
At it’s core, good UX design is all about creating a fantastic and simple experience for your visitors. There are two basic factors involved in a positive user experience
- Give visitors what they’re looking for
- Give it to them fast.
13. They Empathize And Share Knowledge
Your readers are all grappling with different issues. The ability to convey empathy in your writing will make your work much more captivating, impactful, shareable, and just plain better - whether we’re dealing with cars or cakes.
14. They Put Pay Per Click Campaigns
You should use PPC campaigns to drive traffic to landing pages where you’ll convert prospects by capturing their email addresses. Using page-level targeting, you can easily increase conversions with email optins that only appear to your PPC visitors. Using these targeted optins can really boost the effectiveness of your PPC campaigns.
15. They Have Customer Service Skills
With active listening and empathy, you can meet the customer’s emotional needs, but we also need to meet the customer’s functional needs too.
16. They Use Inteligent Webforms
- Only Ask for Information You MUST Have
- Don’t Be Afraid of White Space
- Spend Time Crafting on Click to Action
- Use Radio Buttons to Minimize Typing
- Design Your Landing Page Forms for Mobile
- A/B Test Webforms and Landing Pages.
17. They Use Options
- Chat Now button
- FAQs and Support System
- Security seal
- Special offers
- Website Caching
- Modals and Lightbox popups
- Discount information
- Credibility indicators
- The right color scheme
- The right choices of words
- Turning CAPTCHA off
- Natural languages
18. They Use A/B Tests
You can use A/B test platforms to check the effectiveness of various calls-to-action on your website or landing page.
19. They Use CRM And Sales Integration
CRM (Customer Relationship Management) is a software that helps you track interactions with current and future customers. It’s a tool to help identify where prospects are in your sales funnel. You can use your CRM to identify which email campaigns a prospect should receive next through cookie detection and retargeting.
20. They Use Traditional Public Relations
Don’t neglect “old-fashioned” public relations when trying to attract your customers. Print publications, television commercials, live events, direct mail, and advertising can still be very effective in increasing conversions. This is especially true when combined with text marketing.