Cover images: Andrii Lysenko, irissca, stock.adobe.com

Postpartum Care Content Marketing Ideas

1. “Real Mom Recovery Stories” Series

• Videos or blogs documenting real recovery timelines (e.g., c-section, pelvic floor therapy, postpartum depression).
• Include emotional highs/lows to build community and trust.

Authenticity attracts and reassures.
 

2. “What 6 Weeks Postpartum Really Looks Like”

• Body Changes Week-by-Week
• Use photos, checklists, and self-care tips.

Highly shareable and SEO-friendly.
 

3. “10 Ways to Help Your Partner Through Postpartum Recovery”

• Partner Support Guides

Target non-birthing partners - an under-tapped audience.
 

4. Free “New Mom” Toolkit Download

Includes:

• Recovery timeline
• Feeding and sleep logs
• Mental health checklistEmail lead magnet with high value.
   

5. “Is This Normal After Giving Birth?”

• Interactive Symptom Checker
• For hair loss, night sweats, bleeding, mood swings, etc.

Answers silent questions, builds authority.
 

Perimenopause Care Content Marketing Ideas

1. Symptom Deep Dives

Blog/video series:

• “Why You're Waking Up Sweaty at 3am”
• “Mood Swings or Something More?”

Breaks down vague or dismissed symptoms.
 

2. Nutrition & Lifestyle Cheat Sheets

• “Foods That Balance Hormones in Your 40s”
• “3 Easy Workouts to Protect Bone Health After 40”
   

3. Doctor Q&A Livestreams

• Host real-time Q&As with hormone specialists.

Allow anonymous submissions for sensitive topics.
 

4. Perimenopause Tracker App or Journal

• Simple daily log for symptoms, cycle, mood, sleep.
• Use it as a lead magnet or paid low-ticket offer.
   

5. Menopause Myth-Busting Series

Short videos or reels like:

• “No, You’re Not Too Young for Hot Flashes”
• “Why You Might Still Get Pregnant at 45”

Ideal for TikTok, Reels, and blog reuse.

Author: Joe Kessler, NEXTGen Corporate Advisory, LinkedIn