Digital Marketing Strategy and Setup

Situational analysis

The first thing you need to do when developing your digital marketing plan is to carry out an internal and external analysis (SWOT analysis) of the business model. A useful framework for this is the SWOT analysis that allows you to look at the strengths, weaknesses, opportunities, and threats for your company and the market at large.

Establish Digital Marketing Goals

Once you have your place in the healthcare market and your strong points in mind, work on establishing some goals to create a clear idea of where your actions should take you. Everything you plan has to work towards meeting those goals. You can work on developing this part of your digital marketing plan with the SMART goals framework in mind: specific, measurable, attainable, relevant, and timely goals.

Define the Marketing Strategy

Once you’ve defined your business objectives, what are you going to do to achieve them? Personalization is becoming increasingly important in digital marketing. Therefore, when it comes to defining your strategy for carrying out your plan, keep the followingfactors in mind.

Digital Strategies and Tactics

Based on your objectives (attraction, conversion and loyalty), we start to carry out different strategies: email marketing campaigns, social media campaigns, web optimization, SEO strategies, paid media advertising, etc. The value formats for acquisition are very varied and you can do with ebook downloads, create infographics or any kind of digital assets, and also offer discounts, promotions or webinars etc.

Thanks to automation tactics, you'll be able to create workflows that allow you to create hundreds of campaigns for more clicks. You’ll be able to personalize messages based on your buyer persona, increasing your chances for success. Not only that, but you’ll also be able to convert them into clients, depending on their interactions with the brand.

Set up a digital marketing plan

Define Your Client’s Objectives
Understand Audience Needs
Research the Target Audience
Conduct a Competitor Analysis
Develop a Content Strategy
Copywriting
Integrate Multiple Channels
Create Valuable Content
Quality Over Quantity
Digital Advertising
Social Media Marketing
Email Marketing
Focus on Expanding
SEO (Search Engine Optimization)
Measure, Analyze and Adjust Results
etc.

Salesforce, Google, Meta, Apple, Mailchimp and many others now use AI-powered algorithms to automate various marketing tasks, analyze data, and personalize customer interactions to optimizes campaigns and increases efficiency.

This AI automation allows advertisers to focus more on their strategic goals, while AI takes over repetitive tasks like data analysis, lead nurturing, and campaign management. Once you understand the principle of such AI tools, you can often manage your campaigns as a small business without the help of external marketing agencies.

For complex strategies starting from a medium budget, we are happy to help you.

But first of all always think about the following:

How much practical experience is reflected in the content?
What expertise do the authors have?
How recognized is the website in the industry?
How trustworthy is the information?

Unique Selling Proposition

Clear boundaries. Clear responsibility. One Marketplace. One Customer. Exclusive. As a specialized provider of digital services for the healthcare industry, we guarantee:

We work exclusively with you in your region and specialty.

Our exclusivity promise:

Industry exclusivity: Only one company/practice/specialization of expertise per catchment area.
Territorial protection: No parallel support of your competitors.
Contractual security: Our commitment is binding.
You receive our undivided attention - without conflicts of interest, without compromises.

Because your trust deserves more than standard solutions.

It’s time to act now!

UNAXYS Digital Experience