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What does digital marketing research mean in healthcare?

Digital marketing research in healthcare involves the systematic collection, analysis, and interpretation of data specifically related to the healthcare sector. But it's essential consider general marketing principles and the specific regulatory, ethical, and practical nuances of the healthcare industry. Here are some of the criteria we apply in healthcare research:

1.) We apply Target Audience Segmentation

• Demographics: We research age, gender, income, education level.
• Psychographics: We research health beliefs, attitudes, digital behaviors.
• Patient Journey: We research awareness, diagnosis, treatment, post-treatment stages.
• etc.

2. We apply Regulatory Compliance

• HIPAA / GDPR: We ensure data privacy and patient confidentiality.
• Advertising Regulations: We follow FDA, FTC, and local regulations on medical claims.
• Platform Policies: We respect ad guidelines on Google, Meta, etc., which are stricter for healthcare.

3. We apply Trust and Credibility

• Content Accuracy: We back up claims with clinical evidence or expert sources.
• Transparency: We disclose sponsorships, affiliations, and medical disclaimers.
• Brand Reputation: We monitor patient reviews and online reputation.

4. We apply Digital Channel Effectiveness

• Website SEO and UX: We research is the website accessible, mobile-friendly, and informative?
• Search Marketing (SEM/SEO/AI): We research what keywords and content are patients/providers searching for?
• Social Media Strategy: We research platforms used by target demographics; engagement levels.
• Email Marketing: We check relevance, personalization, and compliance with consent rules.

5. We apply Technology Use

• Telehealth Integration: We research how digital campaigns support telemedicine services.
• CRM & Analytics: We track lead conversions and patient engagement.
• AI and Personalization: We research usage of chatbots, personalized health content, etc.

6. We apply Competitive Benchmarking

• Market Positioning: We research and analize how do competitors present themselves online?
• Content Strategy: We analize frequency, tone, and type of content used.
• Ad Spend and Performance: We research and analize estimate budgets, platforms, and campaign effectiveness.

7. We apply Outcome Metrics

• KPIs: We analize patient acquisition cost, conversion rates, lifetime value.
• Engagement: We analize Click-through rate (CTR), time on site, bounce rate.
• Patient Satisfaction: We analize Net Promoter Score (NPS), reviews, follow-up behavior.

Now you understand the general approach we work with Marketing Research & Development.

Unique Selling Proposition

Clear boundaries. Clear responsibility. One Marketplace. One Customer. Exclusive. As a specialized provider of digital services for the healthcare industry, we guarantee:

• We work exclusively with you in your region and specialty.

Our exclusivity promise:

• Industry exclusivity: Only one company/practice/specialization of expertise per catchment area.
• Territorial protection: No parallel support of your competitors.
• Contractual security: Our commitment is binding.
• You receive our undivided attention - without conflicts of interest, without compromises.

Because your trust deserves more than standard solutions.

We help you by creating a research framework, survey design, competitor analysis templates and much more.